I made this logo for Ivana Ružić, an influencer who successfully runs a private business and helps others develop their own. According to Ivana’s request, the “icon” was supposed to contain a diamond, as a symbol of longevity and perfection.
It originally had a monogram with a blue diamond next to it. However, I should move away from that idea and get close to the rose as much as I could. Ivana’s last name is Ružić, which has a rose flower meaning. This sign should directly depict her and have a personal imprint. So I made a fusion of diamond and rose through these lines that connect and break the shape of the diamond. After all, since Ivana helps others to develop their business, it makes perfect sense to me that a rose can also symbolize the flourishing of a business.
