Since design is constantly evolving, I have not found uniform information about the types of logos. But from my practice, through work and experience, I distinguish three types of logos and several subtypes. Depending on whether they contain only letters or a pictogram, they can be divided into three types:

1. Logotype - print, letters, font
   a) Lettermarks/monogram - initials (SBB. B92, Gucci, Chanel, D&G)
   b) Typographic Wordmarks (Politics - daily newspaper)
2. Logotype (Letters) + Sign (pictogram)
   a) Separable combination - print/initials + sign, they can stand alone without each other, but also together (Air Serbia, NIS)
   b) Inseparable combination - print which is incorporated into the pictogram, i.e. the thumbnail/icon/drawing contains the print as an integral part and together form a whole with the print (FK Partizan, Lav pivo, RTS)
3. Logo symbols/brand marks/pictorial marks - pictographic logo, icon, symbol (Apple, Nike, Tviter, Instagram)

The ideal logo depends on the type of business you (we) want to represent and also how long your business has been in the market, and the brand name and several other factors. In short, if you are creating a new brand or startup, it is ideal for the logo to contain a full name of the company or brand name so that people will remember it. If it is a personal surname (law offices, craft shops), the serif font is outdated, but I think it instills ``the trust of old masters and crafts''. Moreover, a long name written in serif font is easier to read. If it is about initials or an acronym, I mostly use a sans-serif font, since the simplification of the name also requires the simplification of the font. If the work you do is descriptive and graphic, it good to use a recognizable pictogram. The pictogram is also an advantage when viewing on small devices because it acts like a button. An independent pictogram without the writing is used by already known and recognized brands as the ultimate simplification for instant recognition.

If you are starting a small business, want to present your services, products or yourself, then wordpress is a quick and easy solution. In addition, you can continue to maintain and modify it yourself, without having to call someone to do it for you. If you want to have full control over the content and edit the site yourself, WordPress is the platform for that. If you need a custom-made site, or an extensive e-shop, professional maintenance and seo optimization, then you need a serious developer, ie an expert.

Nowadays, in my personal opinion, the catalog has been surpassed. It is always better to invest in a clear website, with sorted articles, detailed description of products and services, than to printo out a catalog. I am not saying this only because of the current trends and the instant content on the Internet that we are used to, but also for environmental reasons and practical reasons too. When we browse the catalog, we often need time to find specific page we are looking for or we may have an additional question, which might be clarified for us by clicking on the button. However, when the catalog is good... and not only good but excellent... then all that I wrote a few words ago is irrelevant. That is why, when I design a catalog, I do it out of great respect for each paper and the color that goes on it, according to the purpose for which it is printed, and each element must be put inside for a good reason. Unnecessary decorations are redundant, too long sentences too. The catalog is a narrative that flows logically, so that when we open the first page, we don't want to stop flipping it and browse until the last page. When we close the back page, we should be full of new information and impressions. That's the kind of catalog you need.

Tijana Đinđić is a photographer, i.e. me. I graduated in photography from the Faculty of Applied Arts and my website dedicated to that is Tiyana.net. I've been professionally involved in photography for over ten years now, but along the way, I've also been doing graphic design as my regular practice after graduating with graphic design from the High School of Design in Belgrade and, I've never stopped doing it. Along the way, I learned and improved a lot of things through work, some through creative friendships, some through my own research and following trends. In fact, perhaps a creative environment is the single best way to thrive.