Ksilk Keratin is a company from Belgrade with which I have been working for years. We made replicas of foreign catalogs, and the one I photographed was also changed depending on current actions and current promotions.
In principle, the catalogue had to be detailed with a detailed description of the product and how it was used, and yet concise to keep the attention of customers.
Since Xylk Keratin has two main product lines, I organized a catalog in two categories. Then in each category they have two subtypes of products – for professional and home care. And it needed to be presented in a clear and understandable way.
I’ve taken a few photos for you here, and for more information visit their site at this link.
A designer should be well versed in the content he creates before designing a catalog, so that he can design or rather devise a concept to be receptive to customers. Vast and disorganized catalogs can also be intimidating to less resourceful people, and therefore a good catalog is a key link in connecting buyer and seller.
